Established in 1945, Fisher, the British boat manufacturer is renowned for building boats that satisfy the desire for adventure and the allure of the sea. Based in Barrow-in-Furness, Cumbria, in Northern England, Fisher emerged just after World War II at a time when the country was seeking new avenues of productive enterprise. The company began with the exclusive manufacture of small, modest boats, often wooden, suitable for local sailing and fishing, steadily earning a reputation for durability and reliability. Fisher's boats were known to be sea-friendly, practical and aesthetically complementary to old English sailing traditions.
In the 1970s, under the leadership of David Freeman, Fisher underwent a significant expansion. The company launched its now distinctive motor-sailor boats, revolutionising the industry and setting a new standard for seaworthiness and comfort. Freeman's designs, characterised by a deep-sea, rounded hull and a sturdy ketch rig, offered an unrivalled sailing experience. The company’s ability to combine motorboat and sailboat features in a single design separated Fisher from the competition, marking a pivotal moment for the brand.
Through the years, Fisher has shifted its production base a few times. Originally manufacturing solely in England, the company began contracting out some of its operations to Asia due to economic pressures in the 2000s. Today, Fisher continues its iconic craftmanship primarily in the town of Wuxi, China. However, the DNA of Fisher remains deeply embedded in its British roots, and despite the geographical displacement, Fisher continues to uphold its English maritime traditions, embodying a spirit of exploration, adventure, and enduring craftsmanship.