The former Group Managing Director of Friday Media Group, Rob Paterson, has been appointed as Executive Director and COO of TheYachtMarket.com - Europe’s leading boat sales website
Following Rob Paterson’s appointment in May earlier this year as a Non-Executive Director to the Board of TheYachtMarket.com, Rob has now taken up the executive role of COO for the business. With his extensive experience of managing and operating brand-leading on-line sales platforms, this new appointment will continue to strengthen and develop TheYachtMarket as a leading global marine sales platform going forward.
Jon Eads, TheYachtMarket’s Chairman commented, “we are delighted that Rob has agreed to take more of a hands-on role going forward as it is clear that his outstanding knowledge and experience within our sector will be a true asset in directly leading and supporting our operations”.
Prior to joining TheYachtMarket, Rob Paterson worked at Friday Media Group, starting in 1991 on the Friday-Ad paper and working his way up to Group MD of Friday Media Group in 2013. Along the way he has developed key digital skills at the cutting-edge of online marketing, monetisation and international market development.
Within the last 12 months, TheYachtMarket has seen demand for its services significantly grow, particularly within Europe with overall web traffic increasing by over 15% and a staggering 20 million views of boats from potential buyers.
Rob added, “I’m delighted to become more involved with TheYachtMarket in what is an exciting time for the business. With an all-new website nearing completion which will provide an improved boat search experience to include our in-house designed ‘super-lead generator’, I have no doubt that TheYachtMarket will become the No 1 leading site for buying and selling vessels from around the world.”