Tracker Boats, a well-known name in the boating industry, was established in 1978 by Johnny Morris under the umbrella of Bass Pro Shops, which he founded earlier in 1972. The company embarked on a mission to provide affordable, reliable fishing boats to outdoor enthusiasts. Tracker Boats gained popularity quickly due to their innovative approach of selling ready-to-fish boats, complete with a motor, trailer, and fish-finder, at a packaged price. This concept was revolutionary at the time and resonated well with customers who appreciated the simplicity and value for money.From humble beginnings, Tracker Boats has grown substantially and continues to focus on producing high-quality fishing and recreational boats. Their aluminium fishing boats, in particular, have remained a staple choice among anglers. Tracker Boats' dedication to quality craftsmanship and customer satisfaction has propelled them to the forefront of the industry, making them one of the most trusted brands for boating enthusiasts.Today, Tracker Boats' headquarters is located in Springfield, Missouri, United States. The company operates as part of the White River Marine Group, which encompasses various other brands that extend beyond just fishing boats. Despite its growth and various changes over the years, Tracker Boats has stayed true to its original mission of making fishing accessible by offering durable, versatile boats that cater to a wide range of outdoor activities. They continue to innovate and expand, ensuring a strong presence in the globally competitive boating market.