Tracker Boats, part of the internationally recognised White River Marine Group, initiated their endeavour into boat manufacturing in 1978. Established in Springfield, Missouri, by John L. Morris, the company embarked on a journey to revolutionise the marine industry through innovations and high-quality production. Morris, the founder of Bass Pro Shops, aspired to provide an all-inclusive packaged deal for boat buyers, integrating all boating essentials into a convenient offer. It was a huge success, leading Tracker Boats to earn a reputation as a globally trusted brand, leading the industry in solid, dependable fishing boats.
Over four decades, Tracker Boats has continued to evolve, implementing the latest technology and manufacturing processes in their products. Their pioneering spirit led to the introduction of Mod V boats in 1982, starting with the Bass Tracker, and later developing the Deep V boats in 1983, ensuring their customers' safety in deeper waters. Despite these changes and advancements, Tracker Boats steadfastly maintained their initial vision of making boating accessible and affordable to all enthusiasts.
Now, Tracker Boats is headquartered in Bolivar, Missouri, boasting one of the most advanced boat manufacturing facilities across the globe. They continue to operate with an unwavering commitment to quality and customer satisfaction, making significant strides in constructing world-class leisure and fishing boats. Their product range has grown extensively, including the Pro Guide, Targa V and Grizzly, and their boats are enjoyed by a large, loyal customer base. From its humble beginnings to its current success, Tracker Boats remains a stalwart name in the boating industry – a testament to their consistent dedication to craftsmanship, performance, and value.