Heyday is a relatively new player in the boating industry, having been established in 2016. Born out of a desire to democratise and modernise the wake sport boat segment, Heyday set out to create high-quality, performance-centric boats at a more accessible price point. The founders saw a niche in the market for a more affordable, yet high-performing wake boat, and they approached the design with innovation and functionality at the forefront. The company started under the umbrella of Bayliner, a brand with a long-standing reputation in the marine industry, which is itself part of the Brunswick Corporation, allowing Heyday to leverage the larger corporation's resources and expertise.Since its inception, Heyday has made a significant mark with its unique, purpose-built designs. Their boats are recognized for their innovative hull configurations that create ideal waves for wakeboarding and wakesurfing without the need for added ballast. With a focus on user-friendly, no-frills designs, Heyday has drawn considerable attention and quickly gained a following among both new and seasoned enthusiasts. Each model they've introduced has been crafted with functionality and ease of use in mind, ensuring that the user experience remains straightforward and enjoyable.Currently, Heyday is based in the United States, with its manufacturing operations centred in the state of Tennessee. The location is strategically chosen to take advantage of the skilled workforce and the environment that supports advanced manufacturing practices. As part of the Brunswick Boat Group, Heyday benefits from shared technological advancements and manufacturing efficiencies, allowing it to continue pushing boundaries and expanding its offerings within the wake sport world. As they continue to innovate, the brand is likely to grow further in the competitive wake boat market.