Bass Tracker, a renowned name in the boating industry, was founded by Johnny Morris in 1978. The brand emerged from Springfield, Missouri, establishing itself as the pioneer of ready-to-fish boat packages, which included a fully outfitted aluminum boat, motor, and trailer at an affordable price. This innovative concept revolutionised the boating market, appealing especially to fishing enthusiasts who desired a comprehensive package ready for immediate use. The first Bass Tracker boats were well-received, marking the beginning of a legacy that would carry through the decades.In the subsequent years, Bass Tracker continued to innovate and expand its product line, solidifying its reputation for quality and affordability. The company's commitment to customer satisfaction and continuous improvement led to advancements in boat design, material, and manufacturing processes. Bass Tracker boats became known for their durability, versatility, and excellent performance in various aquatic environments, making them a favourite among anglers across North America and beyond.Today, Bass Tracker operates under the umbrella of the White River Marine Group, a subsidiary of Bass Pro Shops. The company continues to uphold its founder's vision by producing a range of high-quality fishing boats that cater to different angling preferences. Bass Tracker's headquarters remain in Springfield, Missouri, and their operations reflect a blend of traditional craftsmanship and modern technological advancements. With more than four decades of experience, Bass Tracker remains a key player in the boating industry, celebrating its heritage while innovating for the future.