Association of Brokers and Yacht Agents (ABYA) - Rebrand & re-launch brings big increase in traffic.
An ABYA Broker, to the general public, means peace of mind for the buyer and sellers alike. Richard Roberts Chief Executive Officer of TheYachtMarket (TYM) said: “Being part of project “Rebrand ABYA” back in early 2012 was an exciting time for us all. Creating a website that matched the growing needs of the marine professional, underlined the necessity that a clear and simple approach was needed.
“We created a website for the boat buyers to be interested in. The previous offering catered predominantly for the ABYA Broker Members that was profoundly weighted in favour of broker documentation and jargon. In short, the old website didn’t cater for all parties involved and potentially, put off non-brokers from visiting the site.
These non-broker visitors or purchasers needed an environment where they could get advice and be confidant in the whole buying process that the association may have failed to get across in the past due to previous offerings. We have created an environment for all parties interested in buying and
selling boats to come together to ultimately fortify the need for such a professional and valuable Association that is ABYA.”
He continued: “At TheYachtMarket we take pride in providing an important and valuable service to the boating community and industry. Since its launch, the new ABYA website has had a massive 30 per cent increase in traffic. Everyone at TheYachtMarket is pleased to be playing a part in supporting ABYA in its critical role in the Marine Industry. Being involved in the upcoming redesign and construction of the new YBDSA, YDSA and ABYA websites is truly an honour and only goes to strengthen the Association as a whole.”
John Rodriguez, ABYA’s Deputy Chairman and friend of TheYachtMarket, said: “With the great understanding of the Association, TYM is helping take ABYA and its Members to the next level online now and in the future.”
http://www.abya.co.uk/