Southampton, UK – 19 August 2024 – TheYachtMarket.com, a leading online marketplace for yachts and boats, is pleased to announce the appointment of The MTM Agency as its global communications and public relations partner. This strategic collaboration is set to enhance TheYachtMarket.com’s brand presence and engagement across international markets.
With its headquarters in Southampton, TheYachtMarket.com has established itself as a leading platform for buying and selling yachts, serving a diverse clientele of brokers, dealers, and private sellers worldwide. This announcement comes following confirmation that the online marketplace will be sponsoring the Quarterdeck Bar & Restaurant and Sparkling Wine Bar at this year’s Southampton International Boat Show.
The MTM Agency, an award-winning integrated marketing and communications agency, will leverage its extensive industry experience to amplify TheYachtMarket.com’s global visibility and market influence.
As part of this partnership, The MTM Agency will manage a comprehensive PR programme, encompassing media relations, digital communications, and strategic content creation. The focus will be on driving brand awareness, fostering customer engagement, and supporting TheYachtMarket.com’s growth objectives across key markets.
Richard Roberts, CEO of TheYachtMarket.com, commented on the appointment:
“We are delighted to partner with The MTM Agency, whose expertise in global communications will be instrumental as we continue to expand our reach and strengthen our position in the market. We believe that the agency’s insight-driven approach and creative capabilities will help us connect more effectively with our audience and enhance our brand’s international footprint.”
Chloe Buchanan, Head of PR and Social Media at The MTM Agency, added:
“We are thrilled to work with TheYachtMarket.com, a brand that is synonymous with quality and innovation in the yachting industry. Our team is excited to support its global ambitions through a robust communications strategy that highlights its unique value proposition and drives meaningful engagement across their markets. TheYachtMarket.com will be unveiling its new CRM system at the upcoming Southampton International Boat Show and we look forward to sharing this news with industry media and colleagues.”
This collaboration marks a significant step forward for TheYachtMarket.com as it looks to build on its success and continue its trajectory of growth in the global yachting industry.